Tech stack brief
Keep, replace or add
How a GTMnext tech stack review works, what the written recommendation looks like, and how buying through us works.
The short version
- FreeThe review and the written recommendation. The recommendation is yours to keep.
- The best deal the vendor will giveWhen you buy through us, or through an introduction to the vendor’s team.
- PaidSetup and knowledge transfer, scoped and quoted before we start.
- Free againA second look at the tech stack before each renewal.
01How a review works
- Free checkThe marketing and sales tools your site runs: forms, email, analytics, chat, scheduling and CRM tracking. We know your tools before the first call.
- Review meetingA working session on what you run at each stage (get found, reach out, talk and close) and what isn’t working.
- RecommendationKeep, replace or add for every tool, with the reason and the alternative. Written down, and yours to keep.
- Buy through usThe best deal the vendor will give, through us or an introduction to the vendor’s team.
- SetupConfiguration, CRM connections, data mapping and training, so your team runs it without us.
- Before renewalsWe look at the tech stack again, free, and the cycle starts at the review meeting.
02What a review looks for
- Tools that overlap, or two tools doing one job.
- Tools that aren’t connected to the CRM, so follow-up lives in inboxes and spreadsheets.
- Leads that come in and wait too long for a reply.
- Email landing in spam: no DMARC, old lists, sending from your main domain.
- Good-fit companies reading your site and leaving without a trace.
- Renewals coming up with nobody asking whether the tool still fits.
03What the recommendation looks like
Every tool you run, by stage: keep, replace or add, the reason, the alternative, how you get it and who sets it up. Then the order of work.
2 to replace, 3 to add, 1 to keep.
| Tool | Decision | Why, how you get it, who sets it up | |
|---|---|---|---|
| Get found | |||
| WebflowWebsite | Replace | WordPress: marketing waits on a developer for every page change.Buy through us · Setup: GTMnext · Alternative: Framer | |
| Reach out | |||
| SalesloftSales engagement | Replace | Outreach, at renewal: cadences, calls and the CRM sync in one place.We introduce you · Setup: GTMnext · Alternative: Apollo.io | |
| SalesflowLinkedIn outreach | Add | LinkedIn steps next to email, without a second inbox.Buy through us · Setup: Your team · Alternative: Expandi | |
| Google Postmaster ToolsDeliverability | Add | Shows whether Gmail treats your mail as spam. Free.Free from Google · Setup: Your team | |
| Talk and close | |||
| SalesforceCRM | Keep | The system of record. Everything else already syncs to it.Already yours | |
| SendsparkVideo | Add | Short personal videos after demos, sent from the CRM.Buy through us · Setup: Your team · Alternative: Vidyard | |
Order of work
- Postmaster Tools this week.
- Move the site to Webflow; we set it up.
- Salesloft when Outreach renews; we introduce you to Salesloft’s team first.
Acme is a made-up company. The recommendation is an example.
04How buying through us works
| Buying direct | Through GTMnext | |
|---|---|---|
| Who recommends it | The vendor’s sales rep | Someone who has reviewed your whole tech stack |
| The price | List price, unless you negotiate | The best deal the vendor will give |
| The alternative | Not mentioned | Named, whoever makes it |
| Setup | Your team, or the vendor’s onboarding | Configured with your CRM and handed over |
| At renewal | A reminder to renew | A second look at the tech stack first |
Setup and knowledge transfer are paid projects, scoped and quoted before we start.
Some tools we recommend are from partners. How we work with partners: gtmnext.com/disclosure